It has been almost 2 weeks since I last attended the E-Advocacy and Outreach Workshop organized and carried out by Lariche Community. The workshop was held last 23rd February 2013 at 360 Hotel Kuching from 11am to 6pm. Sincere apologize for the delay in updating this. These past couple of weeks I was really boned and coping hard with work. Sometimes it really bugs me off when thinking about those new projects piled up by the company. Lately I only manage to get roughly about 3 to 4 hours, max maybe 5 hours of sleep daily due to the messy work schedule.
Now, enough about my insomnia. Lets talk about the workshop itself. The invitation to attend the workshop was really out of the blue but luckily it reached me long before I have anything else planned. On FIFO (First In, First Out) basis, I says ‘Yes’ to the invitation.
So, WTH is this ‘E-Advocacy’ thing? And what is this Outreach Workshop?
At first I thought this workshop was about everything on legal matters and all about ordinances. Well, clearly I was wrong! Apparently, ‘E-advocacy’ is just another word used to replace the term ‘E-marketing’. Duhh! *facepalm*. The target group for this workshop was the NGOs around Kuching. Among the attendees were SSPCA, The Salvation Army, Sarawak Dyslexia Association, Sarawak Bloggers and a few other NGOs.
Who are this Lariche Community?
Lariche Community is a fast-growing social enterprise with over 15 years’ experience which helps temper the for-profit motive with a social mission to benefit society through business activities. The team comprises of Brian Lariche, Nicole Helwig and Khairil Yusof.
What were discussed and raised issue during the workshop?
The workshop features lecture, discussions and active learning approaches with the following workflow/contents:
- The Importance of NGO Branding
- Introduction to Social Media
- Social Media for Advocacy
- Building your on-line community
- Design and Content: Dos and Don’ts
- Improving your on-line visibility
- Driving targeted traffic to your website or blog
- Presentation of case studies – how other NGOs are using social media
- Training module – Free online tools
For us bloggers who spent most of our times surfing the web and maintaining our blog site, the usage of social medias and utilizing internet to gather audience through online sharing perhaps no longer a new thing. However, for those NGOs out there which consists of large numbers of committee members and registered members, utilizing social medias and internet might be the best way for them to get in touch and spreading their cause in a very efficient way.
Throughout the afternoon, Khairil Yusof took over the workshop session and narrows down the subject to the following:
- Importance of Internet domain name ownership and maintenance.
- Introduction to free online services for community outreach and organization collaboration
- Google Apps
- Role of official website / Setting up Blogger
- Social Networks
- Google+ / Facebook
- YouTube / Vimeo
- Google Groups / Places
- Metrics – Google Analytics
There are a few topics that really caught my attention that day especially on the raising funds part and getting more people to support and attend to your cause. Apart from that, I’m really surprised that there are a lot more of useful Google Apps out there that I haven’t utilize to organize not just an organization but also very useful to organize our daily life. Most of those apps can be accessed through Google+. I’ll let you know more about it when I tried them one of these days hahaha.
To end our workshop that day, we’re served with delicious refreshments and are free to have a one-on-one consultation with the speakers. The moments I’ve been waiting for…free food~
Truth to be be told, I’m not a workshop type of guy especially when it comes to marketing stuff. I’m more to something motivating, fun, musical, visually interesting and challenging. But once in a while, these kind of informative workshops are good to remind you of the basics and throughout times, you will learn new things and these are good for future development. Moving with times.
Owh! for those who missed the previous talk and forum held by Sarawak Bloggers called ‘Sarawak Bloggers” More Than A Talk’, please click on the link below:
Hope you guys enjoy the read.