About a week ago, four very lucky Sarawak Bloggers including myself were invited to review and celebrate the grand opening of the sixth Sushi Kings’ branch in Sarawak which is located in The Summer Mall, Kota Samarahan. Thanks to Sue Fin, Marketing Executive for Sushi King for her time to read and shortlist ‘My Lens Meets The World’ to be one of the candidate.
A little bit background of Sushi King. Sushi King brand is a subsidiary of a big company called Texchem Group of Companies. The Texchem Group is a well-diversified multinational corporation with operations that span across the ASEAN region and China. Sushi King first opened our doors in 1995, pioneering a new era of Japanese cuisine in Malaysia with our unique ‘Kaiten Sushi’ or ‘Revolving Sushi’ with quick service restaurant concept. Offering a wide variety of sushi along with an expansive menu of other Japanese food at affordable prices in a friendly, cosy environment, we quickly gained popularity to become a favourite amongst locals and foreigners alike.
In Sarawak, Sushi King has been developing its name since 2008.
I was informed during the opening ceremony that Sushi King outlets are not franchises. They are branches. For this new branch, Sushi King is making it as a new platform to introduce some of the new menu and new image of Sushi King. Let me tell you what’s new here:
Noticed that from the attached image above, the “Fish” logo is now smiling and the tagline has been changed from “Healthy Good Taste” to “Smiling, Served Fresh”. When I say fresh, they really served the food fresh. Every Sushi, Tsumami, Temaki or other foods served here have an age limit of 2 to 3 hours before they were disposed. That is how detail and serious this people is when it comes to food. This is what we call Quality Assurance. Another new feature which was introduced in this new branch is the Hot Water tap on every table. Now, you don’t have to bother the waiter/waitress to come and refill your hot tea for you. You can just place your cup on the hot tap and refill it on your own. Isn’t that convenient? 🙂
So, let’s see what are the new menu introduced during the grand opening and food tasting session:
Since Sushi King branches are casual dine in restaurants, the setup of the place is designed and decorated to make your feel comfortable, convenient and cozy (3C). You can have a good time dining in with friends and family here. Check out the menu new:
What is Hotate Mentaiyaki? It is grilled scallop and onion slices topped with cod roe mayonnaise. My favorite dish for the day.
Well, this is a premium dish. Half of the time when eating this dish, I can’t stop my curiosity from resonating inside my head on how do they make this crab to have a soft shell? By the time I’m done eating, I still don’t have the answer. LOL. It tastes surprisingly delicious that I forgot what my question was. Perhaps one of you guys can tell me how it was done.
And the only debut Western menu promotion served during the session;
They were other served menu that I didn’t have the chance to snap their photos because I enjoyed eating them so much I left my camera to the side. Among the other promotional nutritious menu were Agedashi Tofu, Katsuni, Tako Wakame and the drink of the day, Ice Blackcurrent Vinegar.
Price wise, do not fret! The dishes here are priced accordingly and affordable for all the freshness you deserve. Check this out:
So, don’t forget to check out the new Sushi King branch at the Summer Mall, Kota Samarahan.